There are a variety of reasons why businesses need to have a website. First of all, a well designed website is a valuable long term investment and we will review why shortly.
1. A Website Increases Your Visibility
the Internet in general is the best way to broaden your business offerings and reach new customers that you would never have been able to reach before.
The more ways you have to reach customers, the better.
Having social media accounts where customers can reach you is certainly highly recommended. However, maintaining them can become time consuming. It also important to remember that although most people have at least one social media account, believe it or not there are still thousands of people who opted not to subscribe to social media. Those people could still use your services.
A website conveys information about your business to potential customers in a clear, organized manner. It allows for the easy distribution of information to your entire customer base, which can result in increased sales and profits. A website is usually the first interaction people have with a business when they’re searching for particular products or services online. It significantly increases your brand’s reach and credibility. Not having a website or having a terrible one is a missed opportunity.
A great website with a clear call to action provides an awesome solution that takes care of all the above.
While there are many ways to get a website launched, you will see much better return on your investment by hiring a professional. We specialize in e-commerce, and as a result is our focus is on increasing our client’s revenue. To start the quote process, Book a free strategy call today!
2. You Need a Website to Take Full Advantage of Search Engine Optimization (SEO)
When it comes to building an online presence and driving more traffic to your website there are a number of options available.
One of these options is to utilize one of the many search engine optimization (SEO) companies to help you create a search engine optimized (SEO) marketing strategies.
In case you’re not familiar with SEO: in a nutshell, Search Engine Optimization helps your business rank higher in the search results of search engines like Google, thus increasing the chances that potential clients will see your business.
Search Engine Optimization or SEO is very beneficial to any company of any size who is looking to increase their exposure to potential customers. SEO is also very beneficial to local businesses as well as those who are just starting out in their business ventures. The reason why this marketing strategy is so helpful for those who are new or just getting started with their company is because it increases the visibility of the company’s name to potential clients, as well as providing the necessary back links to their website.
Another reason why having a company website that is optimized with SEO in mind is beneficial to local businesses is because this type of marketing strategy is effective at increasing brand awareness among potential customers who use search engines like Google, Yahoo!, and Bing. In fact, studies have shown that more than 85 percent of Internet surfers are interested in websites that provide relevant content when searching for products and services that they are looking for. The use of search engine optimized (SEO) web content on a company website is a great way to ensure that you get listed on the first few pages of search results, which will greatly enhance the likelihood that your company website will be visited by potential customers.
Local businesses should consider the use of an Internet marketing strategy such as SEO because it can dramatically improve their online presence. A company website with relevant content, as well as back links, will create an online presence that can be highly beneficial for a company’s business. A strong online presence can help a business to develop relationships with other businesses in its local community. These relationships can translate into increased sales. It will also allow a local business to expand into surrounding areas where it may not be able to enter without a successful online presence. SEO can be an excellent method of achieving this goal as well as many other goals that a business may have.
Lastly, Local SEO techniques on and off your website, can also go a long way towards targeting customers in your particular geographical area.
A strong presence on the Internet will help to ensure the longevity of a business, as well as its success. A social media marketing program can help to promote a local business. A website stays open 24 hours per day, seven days per week, so small businesses can maximize their potential.